DANE COOK
ABOVE IT ALL · PROPOSAL · SOCIAL MEDIA AD CAMPAIGN
GOAL
This special is hilarious. It's innovative. It's the best yet. Let's get as many fucking people to watch as possible.
CREATIVE
TRAILER SPOT
High energy :15 to :30-second single trailer spot in multiple formats.
Focused on key jokes/moments.
Showcase the high pedigree and innovative nature of the special.
ONE-SHEET & MOTION GRAPHICS
Create a poster to book-end all ads.
Sophisticated motion graphic titles.
STRATEGY
WHO & WHAT
Launch rich-media social ads that create awareness and drive points of sale to danecook.com (and/or alternative outlets).
Identify and focus on the primary demographics via a deep dive into existing Facebook analytics.
In addition, expand our strategy to capture new and international audiences.
WHERE & WHEN
Initial recommendation: TikTok, Instagram, Facebook
Pre-release campaign = 2 weeks (60% of budget)
Sustain campaign = 3 weeks (40% of budget)
Additional sustain based on campaign summary/results.
*While the wide release date is TBD, creative production is to begin ASAP so that we're ready to go.
HOW
Employ high-level creative that represents this comedy special as it should, leaving no question that this is a must-see event.
Stay nimble and re-allocate the budget to bolster what's working.
Weekly reports that include performance summaries and scaling budget recommendations (if any).
FISCAL
INITIAL RECOMMENDED AD BUDGET
$5,000 *
(Allocated per our discretion over 5 weeks)
* Budget increases incur + 15% of additional spend / scalable
FEE
Art Director, Motion Designer, Producer and Social Media Manager
5-week campaign
Deliverables:
:15-:30 -second spot (x1) | 9:16, 4:5, 16:9
Animated One-Sheet
$17,500
LFG!
PROJECT C /
ENEMIES OF THE ORDINARY. ™
AUSTIN ● LOS ANGELES ● SINCE 2002
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