DANE COOK

ABOVE IT ALL  ·  PROPOSAL  ·  SOCIAL MEDIA AD CAMPAIGN

GOAL

This special is hilarious. It's innovative.  It's the best yet.  Let's get as many fucking people to watch as possible.

CREATIVE

TRAILER SPOT

High energy :15 to :30-second single trailer spot in multiple formats.
Focused on key jokes/moments.
Showcase the high pedigree and innovative nature of the special.

ONE-SHEET & MOTION GRAPHICS

Create a poster to book-end all ads.
Sophisticated motion graphic titles.

STRATEGY

WHO & WHAT

Launch rich-media social ads that create awareness and drive points of sale to danecook.com (and/or alternative outlets).
Identify and focus on the primary demographics via a deep dive into existing Facebook analytics.
In addition, expand our strategy to capture new and international audiences.

WHERE & WHEN

Initial recommendation: TikTok, Instagram, Facebook

Pre-release campaign = 2 weeks (60% of budget)
Sustain campaign = 3 weeks (40% of budget)
Additional sustain based on campaign summary/results.

*While the wide release date is TBD, creative production is to begin ASAP so that we're ready to go.

HOW

Employ high-level creative that represents this comedy special as it should, leaving no question that this is a must-see event.
Stay nimble and re-allocate the budget to bolster what's working.

Weekly reports that include performance summaries and scaling budget recommendations (if any).

FISCAL

INITIAL RECOMMENDED AD BUDGET

$5,000 *

(Allocated per our discretion over 5 weeks)

* Budget increases incur + 15% of additional spend / scalable

FEE

Art Director, Motion Designer, Producer and Social Media Manager
5-week campaign

Deliverables:

:15-:30 -second spot (x1) | 9:16, 4:5, 16:9

Animated One-Sheet

$17,500

LFG!

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